CLARITY. DIRECTION. CONSISTENCY. STRATEGY.
CLARITY. DIRECTION. CONSISTENCY. STRATEGY.
Is Your Content Working For You — or Against You?
Does This Look Familiar…
Half-finished blog posts. Social media nobody engages with. Emails that don't sound like you. Content in three places that says three different things. You're busy running your organization. Your content keeps getting pushed to "later."
If Your Content Feels Like a Mess, You're in the Right Place
I work with small teams, nonprofits, and growing businesses that are tired of:
Content that sounds like five different people wrote it
Half-finished projects that never see the light
Strategies that look good on paper but fall apart in practice
Whether your content is scattered across languages (English, Dutch, Spanish — I've got you) or just buried in Google Drive, I'll help you organize it and give it direction.
I Read Content the Way an Art Historian Reads a Painting
Before I became a content strategist, I studied art history — where I learned to decode visual narratives, spot cultural symbols, and see the story beneath the surface.
That's what I bring to your content: the ability to see what's really being said, what's missing, and how to make it resonate across languages and cultures.
Because here's what I've learned: most content problems aren't writing problems — they're clarity problems. What looks like bad writing is usually just a lack of direction.
So I'm a strategist first, creator second. I don't just write — I architect content that has structure, purpose, and emotional impact.
Together, We'll:
Untangle the mess
Figure out what actually matters to your audience
Build the framework
Organize what you have and map what you need
Create with purpose
Every piece connects to your bigger goals
And What They Say…
We live in an AI world. Anyone can spit out words. But strategy, context, and cultural insight? That’s my playground.
Where I used to live in Cuba…
I Know What It's Like to Start Over
I've built a life across four countries — working in art galleries in Istanbul and Quito, then taking the leap to build my own business: a tiny B&B in Cuba, where "plan B" was just how you got through the day.
And then I lost it.
Starting over taught me something I bring to every project: chaos isn't scary — it's just a puzzle waiting to be solved. I bring curiosity, persistence, and practical problem-solving to every content mess I touch.
I've lived between worlds. I know what it takes to make your story land when you're speaking across borders.