CLARITY. DIRECTION. CONSISTENCY. STRATEGY.
CLARITY. DIRECTION. CONSISTENCY. STRATEGY.
Is your content working for you — or against you?
Half-finished website copy. Social posts that don't land. Emails that sound like Google Translate wrote them. And no one’s got the time (or energy) to sort it all out.
If you're working across international markets, you're already juggling enough — expanding into new territories, reaching diverse audiences, coordinating across borders. And somehow you're also supposed to "do content strategy"? No wonder it’s a headache.
Does this look familiar…
Let's make sense of your content
I help businesses and organizations across Europe tell their story in a way that actually connects — in English, Dutch, and Spanish.
I read content the way an art historian reads a painting
Before I became a content strategist, I studied art history — where I learned to decode visual narratives, spot cultural symbols, and see the story beneath the surface.
That's what I bring to your content: the ability to see what's really being said, what's missing, and how to make it resonate across languages and cultures.
Because here's what I've learned: most content problems aren't writing problems — they're clarity problems. What looks like bad writing is usually just a lack of direction.
So I'm a strategist first, creator second. I don't just write — I architect content that has structure, purpose, and emotional impact.
Together, we'll:
Untangle the mess — Figure out what actually matters to your audience
Build the framework — Organize what you have and map what you need
Create with purpose — Every piece connects to your bigger goals
Think of it like curating an exhibition: nothing random, nothing wasted. Just content that works.
And What They Say…
We live in an AI world. Anyone can spit out words. But strategy, context, and cultural insight? That’s my playground.
Where I used to live in Cuba…
I Know What It's Like to Start Over
I've built a life across four countries — working in art galleries in Istanbul and Quito, then taking the leap to build my own business: a tiny B&B in Cuba, where "plan B" was just how you got through the day.
And then I lost it.
Starting over taught me something I bring to every project: chaos isn't scary — it's just a puzzle waiting to be solved. I bring curiosity, persistence, and practical problem-solving to every content mess I touch.
I've lived between worlds. I know what it takes to make your story land when you're speaking across borders.